As the face of Operations it's my job to craft playbooks and optimize processes that will improve the effectiveness of our team and ultimately allow us to provide a better client experience. 

Planned and implemented the strategy while simultaneously monitoring and reporting on the performance of the eCommerce channel including related digital marketing efforts (email, search, social and content).  

Responsible for the performance of Motoinsight’s new vehicle lead program, including unhaggle.com and numerous white label partnerships.

Provided day-to-day support to clients from across North America and Europe, aiding them in the successful execution of their programmatic digital advertising campaigns. 

Spent about three and a half years across two separate category management roles - first in motor oils and then in the convenience store items for the Canadian Tire gas stations.